Server-Side Tracking vs. Pixel Monitoring - Which is Better?
A variety of e-commerce companies are turning to server-side tracking as a method to enhance their information collection procedures. While it calls for extra technical knowledge than normal GTM and might present added prices, it can bring about better precision and even more dependable data


Pixel monitoring makes use of an item of code to sign up conversions on your website. It's simple to set up and much less susceptible to advertisement blockers.

1. Extra accurate data
The conventional technique of tracking conversions on a web site, making use of pixels, is having trouble with transforming browser privacy policies. This implies that the data being sent out to Google Advertisements, Facebook Manager and various other systems is much less exact than it needs to be.

Server-side tracking is a more secure option that helps to bypass these limitations, as it's packed from your own domain and treated as first-party code, indicating it's much less most likely to be impacted by advertisement blockers or various other safety procedures. This supplies a lot more precise information and a much more total photo of individual trips throughout networks.

Furthermore, this sort of monitoring permits services to track conversions beyond the web site, such as telephone call and in-store sees, which can be hard for pixel-based monitoring. This versatility provides marketing professionals a lot more possession over the data they send, and makes it simpler to adhere to various data laws. It's also a whole lot much less at risk to fraudulence, as it's harder for deceptive actors to manipulate the system by altering the postback URL.

2. Much better control over information.
Server-side monitoring enables companies to collect and enrich information prior to sending it to third-party analytics/advertising systems. This enhances data completeness and accuracy, which can help marketing experts make even more enlightened advertising decisions.

Traditional pixel monitoring relies upon JavaScript tracking codes that are positioned in site visitors' browsers. These tracking codes are often obstructed by advertisement blockers, which can lead to data collection disturbances and imprecise results. Server-side tracking makes it possible for organizations to bypass these restrictions and offer accurate, regular information that is less susceptible to disturbance.

This kind of tracking also permits services to track conversions that take place outside of the website, like telephone call and in-store purchases. This is important given that new privacy plans such as Apple's Intelligent Monitoring Prevention (ITP) restrict the life span of cookie-based tracking pixels to 7 days. This is a key reason that S2S is much more dependable for organizations looking for to adapt to these changes.

3. Much less prone to fraudulence
Server-side tracking enables organizations to control data hauls before it gets to 3rd party endpoints, improving protection and personal privacy. This is especially vital as different browsers and systems increasingly transform exactly how they handle cookies. As an example, in iOS 14, Safari will just provide first-party cookie information and will certainly not allow pixel-based monitoring. Using server-side monitoring, you can bypass these restrictions and remain to track conversions that took place outside of your internet site.

Furthermore, server-side tracking allows you to capture customer data straight on your own web servers. This eliminates dependancy on third parties, which can be vulnerable to breaches and personal privacy infractions.

A server-side tracking system is a collection of instructions that informs your website's web server what events to tape. This data is then sent out to analytics tools like Google Analytics and Facebook Organization. It's likewise utilized to set off event-based advertisements, such as retargeting. In contrast, pixel monitoring is an alternative approach that uses a tiny piece of code on your web page to collect information from users.

4. Simpler to implement
Server-side tracking is an information collection process that occurs on the website's very own web server, bypassing web internet browser limitations. This indicates that information collected by the website/app is first sent out to the server where it's processed and afterwards forwarded to analytics devices like Google Analytics or Facebook Pixel.

The advantage of this method is that it lowers the range of information management dynamic product ad tracking and provides companies much more control over transmission, making it normally more reliable. Therefore, it's less susceptible to information challenges triggered by points like a broken link or an energetic ad blocker being set up.

With OWOX BI's Server-Side Monitoring, your company can accumulate real-time conversion data in the same way that you would certainly with pixels or a cookie, yet this is then passed directly to your advertising and marketing tools on the server. This enables you to have even more accurate data and assists make certain compliance with privacy guidelines such as GDPR. Moreover, it likewise prevents the monitoring limitations imposed by web browsers and advertisement blockers.